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Research papers

Point of purchase insights

This paper shows that a detailed insight into how shoppers decide what to buy, and how they actually browse and shop, can lead to better, more efficient and easier to shop in-store papers for fast moving consumer goods. This paper also describes the...

Catalogue: Retail 2007
Authors: Toon van Galen, Montse Ratera
Company: Ratera & van Galen
February 19, 2007
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Citation

van Galen and Ratera (2007a, February 19). Point of purchase insights. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/point-of-purchase-insights